How to Write A Good Property Listing

Writing an effective property listing is an important step for landlords, as it’s the first point of contact between you and potential tenants. An engaging, informative, and well-structured listing can significantly decrease the time your property stays on the market. 

Here are some key tips to help you create a listing that stands out:

  • Catchy Headline: Your headline is the first thing prospective tenants see. Make it captivating and descriptive.
  • High-Quality Photos: A picture is worth a thousand words, and this is especially true in property listings. Use well-lit, high-resolution photos and showcase your property’s best features.
  • Detailed Description: Your description should be comprehensive yet concise. Start by highlighting the most appealing aspects of your property. You should avoid using vague language as it creates unnecessary confusion. Be precise with your description, with the goal of helping the readers visualize the property even before they see it.
  • Location: Location is a key factor for tenants. Mention proximity to public transport, schools, shopping centers, parks, and other local amenities. If your property is in a sought-after neighborhood, make sure to highlight that as well.
  • Terms and Conditions: Include essential information such as rent, security deposit requirements, lease terms, pet policies, and any included utilities. This clarity helps filter out tenants who don’t meet your criteria.
  • Highlight Safety Features: Safety is a top priority for many tenants. Include any security features your property has, like alarm systems, gated entry, or a well-lit exterior.
  • Upgrades or Recent Renovations: If your property has undergone recent upgrades or renovations, be sure to mention them. New appliances, energy-efficient windows, or a new roof can be very appealing to prospective tenants.
  • Positive and Inviting Language: Again, your choice of words can greatly impact the attractiveness of your listing. Use positive, inviting language to make potential tenants feel excited about the possibility of living on your property
  • Fair Housing Laws: Ensure that your listing complies with all fair housing laws and does not discriminate based on race, color, religion, sex, handicap, familial status, or national origin. Be careful with your language, especially when setting your criteria and preferences. 
  • Update Your Listing: If your property remains on the market for an extended period, revisit your listing. Update it with new photos or additional information that might appeal to tenants.
  • Prompt Inquiries: End your listing with a call to action. Encourage potential tenants to contact you for more information or to arrange a viewing. Provide clear contact details and be responsive to inquiries.

Why is a Good Property Listing Essential?

A good property listing is not just a formality; it’s a critical tool that will either make or break your success as a landlord. Here are several compelling reasons why you should not take this task lightly:

  • First Impressions: In the digital age, your property listing is often the first interaction potential tenants have with your property. A well-crafted listing creates a positive first impression, setting the tone for future interactions.
  • Attracts Tenants: A detailed and clear listing helps in attracting tenants who are a good match for your property. By specifying details like location, amenities, and lease terms, you can appeal to tenants who meet your specific criteria.
  • Vacancy Periods: An effective listing can speed up the process of finding a tenant. By highlighting the best features of your property and providing all necessary information upfront, you can quickly generate interest and reduce the time your property stays vacant.
  • Expectations: A good listing sets clear expectations about what the property offers and what is expected of the tenant. This transparency helps in reducing misunderstandings and potential conflicts later on.
  • Visibility: In a competitive rental market, a compelling listing can make your property stand out. High-quality photos, captivating descriptions, and the right keywords can improve the visibility of your listing on rental platforms.
  • Professional Image: A well-written, accurate, and detailed listing reflects professionalism. This can make potential tenants confident about your credibility and reliability as a landlord.
  • Screening Process: By clearly stating the rental terms, policies, and requirements, you can already filter out tenants who do not fit the criteria. This leads to a more efficient screening process and saves time.
  • Marketing Tool: Your property listing is essentially a marketing tool. It’s not just about listing facts—it’s about selling a lifestyle. Good listings tell a story about what it’s like to live on your property, appealing to the emotional aspect of home-seeking.
  • Legal Compliance: A good listing also ensures compliance with fair housing laws by avoiding discriminatory language and providing equal opportunity information.

Why You Should Hire a Property Manager

For landlords who don’t have the time or expertise to manage their property effectively, hiring a property manager can be a game-changer. The property managers at Envy Property Management handle everything from marketing your property to screening tenants, managing leases, and maintaining the property. 

They are well-versed in the local real estate market and can help ensure your listing reaches its audience. They can also provide valuable insight on setting competitive rent prices and improving your property’s appeal.


A well-written property listing is a powerful tool in attracting the tenants. By following the tips mentioned earlier, you can increase your chances of quickly renting out your property at a good price. Remember, investing time and effort into creating an effective listing can yield excellent returns in the long run. 

Hiring a property manager can significantly enhance the effectiveness of your listing and the overall management of your rental property, ensuring peace of mind and potentially higher returns. 

If you have more questions, don’t hesitate to give us a call and one of our Envy Property Management representatives will be happy to help you.